The CHD Way

Our Mission

Our mission is to deliver industry leading results for all our stakeholders – Guests, Associates, Brand and Shareholders.


Our Vision

Our vision is to be the trusted leader in hospitality through outstanding quality, an unparalleled guest experience, innovative service delivery, and our commitment to the community.


CHD Values

"Caring for Our Guests, and Each Other" through:

Excellence: We strive to achieve a quality experience to all we serve with dignity and respect.

Safety: We hold each other accountable to constantly improve a culture that ensures the safety and welfare of all guests, and associates.

Trust: Our decisions, actions, and behaviors are based on honesty, transparency, accountability, fairness, and the highest ethical standards.

Diversity: We embrace differences among people. We partner with others whose culture and values enhance our ability.

Teamwork: We work well together with mutual respect to achieve common goals while empowering, recognizing achievements and encouraging development.

Financial Stewardship: We ensure sound financial health in order to support all that we do.